Makeup Forever HD Foundation Dupes [2022 Guide]

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The HD foundation is one of Makeup Forever’s incredible creations, and it’s our personal favorite. It provides excellent coverage and strong hold for a very long time. For many of us, the Makeup Forever HD Foundation dupes are a better alternative due to the relatively high price of the original product.

Fortunately, there are several substitutes that many people consider to be exact replicas of this lovely foundation.

Every person’s skin responds differently, making foundations some of the most difficult to discover. Therefore, don’t assume the items listed below to be ideal for you, and make sure they are by conducting additional research to ensure they are appropriate for your skin type.

Forever HD Foundation Duplicates in 2022

1. L’Oreal True Match Lumi (Top Pick!)

Although the color range is limited, this foundation is another excellent copycat product that provides a natural glow and plenty of moisture.

Shop for L’Oreal True Match Lumi online.

The coverage is also not outstanding, but you can increase it. If you find a shade that suits you, it’s a beautiful foundation!

2. Wet N’ Wild PhotoFocus Liquid Primer

This camera-ready foundation for less than $7 is considered by many to be a great copycat product.

Although it is not exactly the same, it has similar features and is highly recommended.

Shop for Wet N’ Wild PhotoFocus Liquid Primer online.

3. L’Oreal Infallible Pro Glow

Anything with the name “Glow” is promising, and this one doesn’t disappoint.

In our experience, it’s one of the best imitators of Makeup Forever’s HD foundation. It provides a subtle, sexy shimmer while offering long wear and high coverage.

Shop for L’Oreal Infallible Pro Glow online.

4. Smashbox Photo Finish Skin Primer

This oil-free foundation from Smashbox is another option that isn’t much cheaper, but it’s a great alternative to Makeup Forever’s HD Foundation.

Shop for Smashbox Photo Finish Primer online.

This concealing foundation covers all imperfections for an even look that shines all day long.

5. The Ordinary Serum Foundation

Although this product doesn’t provide as much coverage, it’s a fantastic and affordable option if you don’t care much for full coverage.

This premium skincare brand has also identified makeup as one of its strengths. They offer a wide range of shades and long-lasting coverage that will make your skin glow.

Shop for the Ordinary Serum Foundation online.

6. Cover FX Natural Finish Foundation

If you’re not looking for something more affordable, we recommend trying this silky foundation.

Shop for Cover FX Natural Finish Foundation online.

This water-based product provides a long-lasting finish that looks very natural and blends well. It is ideal for dry skin, as it moisturizes it.

7. ColourPop No Filter Primer

We love ColourPop for their long-wearing lipsticks, but we can’t forget their other products either! The “No Filter” foundation is another excellent alternative to Makeup Forever’s product.

With 36 shades and a natural finish, this foundation has become the new holy grail for many.

Shop for ColourPop No Filter online.

Foundation Application Tips

Always test first to make sure they are appropriate for your skin type.

Many women have a love-hate relationship with foundation. I like the idea of achieving the illusion of beautiful, even-toned skin without blemishes. On the other hand, I hate how hard it is to look like you have nothing on. To achieve a natural-looking foundation, you need a multi-pronged approach.

The best part is that it reduces shine while moisturizing dry patches – genius. You can also take this quiz to learn more about the best formulas for your skin type.

Then you need to know how to put them into practice like an expert. We’ve got your back. Here are all the foundation application tips to help you achieve flawless skin.

1. Start with a clean canvas

A regular skincare routine is essential because your foundation is only as beautiful as the skin underneath. Wash your skin before applying foundation to avoid clogged pores and remove any residue that could affect your natural glow.

Next, lightly exfoliate your skin to remove dead, dry skin cells that can cause the foundation to apply unevenly or look flaky. Finally, use a moisturizer; the foundation absorbs better when the skin is hydrated.

2. Spend some time with the primer

While using a primer is an extra step in the makeup process, it helps ensure that your foundation looks flawless and transforms your skin into a flawlessly smooth finish.

If you are prone to redness, dullness, or uneven pigmentation in your complexion, a color-correcting primer can help even out your complexion and make it look more natural.

3. Keep it simple

Always start with a small foundation and gradually increase the amount until the desired coverage is achieved. The goal is to apply foundation only where needed so that your skin maintains its natural look.

And let’s face it, there’s nothing worse than a face soaked in foundation.

4. Working from the inside out

Focus your foundation on the center of the face, where redness and blemishes are most common. Next, apply a small amount of foundation to each side of the nose and the center of the forehead and chin, blending outward.

5. Do not rub, dab

Apply foundation with a foundation brush (preferably with synthetic bristles) or with your fingertips, lightly patting it into the skin. If you wipe or rub the foundation, it will slip and leave streaks.

6. Pay attention to your ears

The ears are an often overlooked feature of the face. If you have red earlobes, gently brush over them to hide them.

7. Use the Sonic

Try the Sonic Application Kit, which uses vibrating motions to properly apply foundation for a super-smooth finish if you want a flawless airbrushed look.

8. Dip into the Powder and Shake Off Excess

Most people associate powder with a matte, pasty look, but if you apply a silky loose powder over foundation, such as Blended Loose Powder, it will stay in place without losing its texture.

Dip a large, fluffy brush into the powder and tap or shake once to remove excess; the bristles should be visible through the powder. Then lightly sweep over the face, dabbing more heavily as needed over areas prone to shine, such as the T-zone, chin, and dark under-eye circles.

9. Apply concealer 

If you have areas where the foundation is not enough, such as dark circles under the eyes, red spots, or pimples, apply concealer over them and blend without smudging the foundation.


Foundation is one of the most crucial elements of makeup. Finding a brand, you like and complementing your skin tone might be difficult. Even more challenging is locating one for a fair price.

Thankfully, knockoffs are available to give you beautiful skin without the hefty price. You’ll feel better, and your bank account will as well. Please share your experience with any of the Makeup Forever HD foundation alternatives.